北美品牌负责人

关于这个机会

Who We Are Looking For Mandatory Core Qualifications Hands-on end-to-end brand operation experience within U.S. consumer, beauty, fashion or wellness verticals; deep expertise building and scaling DTC direct-to-consumer channels independently with full strategic decision authority. Direct experience building cross-functional teams from scratch at early-stage startups is a strong plus. Native-level English proficiency, authorized to serve as the official brand representative for all U.S. media, partners and external stakeholders. Full on-site attendance required in Los Angeles / Irvine, CA; fully remote work arrangements are not available for this role. Aligned with early-stage startup mindset; open to equity as a core component of total long-term compensation, rather than focusing solely on base salary. Preferred Experience Proven track record owning brand positioning, GTM strategy and full-cycle marketing execution for North American DTC wellness brands.

你要做什么

• Core Accountabilities
• Report directly to the Founder, take full ownership of North America brand strategy, local team development and end-to-end market execution.As the founding brand lead, you will shape the core brand narrative, market positioning and go-to-market roadmap from 0 to 1 for our jewelry-inspired smart wearable wellness line.Leverage our parent industrial supply chain and hardware R&D advantages to build localized brand operation systems, expand DTC consumer channels and drive sustainable brand growth across the U.S.
• Key Responsibilities
• Develop and own the complete DTC brand foundation including positioning, mission, visual identity, tone of voice, and go-to-market strategy
• Craft compelling, emotionally resonant brand storytelling that authentically connects with our core audience of modern women in the U.S.
• Build and manage a sustainable micro-creator ecosystem end-to-end: sourcing, partnership development, negotiation, campaign execution, and relationship building
• Lead creative direction and visual decision-making: brief photographers, designers, and partners to ensure consistent, premium brand aesthetics
• Develop and execute organic, community-focused marketing strategies to drive brand awareness, engagement, and loyalty
• Collaborate cross-functionally to align brand, product, and consumer experience
• Drive end-to-end execution with a hands-on approach, including copy development, content direction, and campaign delivery

我们希望你

• Requirements
• Proven experience building a DTC brand from 0 to 1 in an early-stage, pre-Series A or pre-launch environment
• Deep, intuitive understanding of U.S. women aged 25–45, their consumer behaviors, lifestyle preferences, content consumption, and cultural trends
• Direct, hands-on experience developing and managing micro-creator partnerships (not solely agency-led)
• Strong ability to define and deliver brand voice, storytelling, and copy direction
• Exceptional aesthetic judgment with the ability to direct visual identity, creative assets, and brand expression
• Ability to thrive in a lean, fast-paced environment with strong execution and self-direction
• Full-time on-site work commitment in Irvine, CA
• Preferred Qualifications
• Experience in women’s wellness, health tech, jewelry, fashion, or premium lifestyle DTC brands
• A strong personal sense of content and social media intuition
• Existing creator or influencer network in Los Angeles Metropolitan Area
• Track record of building a brand from obscurity to strong market recognition
• Compensation
• Total annual cash compensation range: $200,000–$300,000, including base salary and annual performance bonus. Base salary will be determined based on candidate's experience and background. Annual performance bonus tied to brand & revenue target delivery.
• Long-term Incentive: Founder-level restricted equity options. Early-stage equity package with meaningful upside for core leadership; Full details of equity grant and vesting terms will be thoroughly reviewed during formal compensation discussions after the interview with the CEO.

福利

奖金：固薪占比8成左右；期权：有，谈；当地法律；假期：当地法律

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